Сoronavirus pandemic has made its own adjustments to our everyday life. While Moscow cultural life is paused and museums remain be closed for an indefinite period, art workers are finding new ways to realization and the possibility of "reaching out to people".
The Double B coffeehouse chain and the artist Alisa Yoffe announced the launch of the art project called "Talk to Me". Its task is to acquaint people with art and give them the opportunity to hold it in their hands. Each customer who holds a cup of take-away drink becomes a participant of dialogue with the artist. This is how Double B proposes to bring art to people - through the most familiar things that we hold in our hands every day. The first "canvases" in the joint project were paper cups and gift boxes, and a special mask for Instagram appeared. The next step is to create cups with illustrations by Alisa Yoffe, hoodies and t-shirts. In addition, the artist's works will decorate the walls of coffeehouses.
"We are all used to the 'online' prefix to everything now. Online meetings, online trainings, online studing - everything happens on screens and monitors. But we live in a living and real world and we want to remind people of how wonderful it is to communicate and talk not only in chats," - says Alexandra Vantier, CEO of Double B about the collaboration.